“Digital Marketing has almost conquered the traditional marketing”, the statement can be termed as legitimate. Many organizations of the modern age are attaining maximum benefits from using Digital Marketing while some are now planning to undertake Digital Marketing as their foremost marketing strategy. This article comprises the significant advantages and disadvantages of Digital Marketing for your business that will help you understand it extensively.
Since the beginning of Digital Marketing, it has made its mark from the length and breadth of the world. The advantages of Digital Marketing have revolutionized small businesses’ way of marketing their products and services. It has opened doors of opportunities for even small businesses to expand and evolve to the height of the giant competitors.
Every business, be it of any kind, doesn’t want to be stagnant. Undoubtedly, business looks good only when it continuously grows. And in today’s era, we cannot make it without the assistance of Digital Marketing. Thus, opting for Digital Marketing becomes our obvious choice.
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Interesting Facts
Let’s know some interesting facts before we dive deep into the advantages and disadvantages of Digital Marketing.
- Above 80% of customers go for online research before purchasing any product/service.
- Approximately, 94% of the B2B Marketers are actively using professional social networks like LinkedIn.
Advantages and Disadvantages of Digital Marketing
5 Remarkable Advantages of Digital Marketing
1. Targeted Audience Reach
Digital Marketing doesn’t follow the pray and spray method, where an ad is run with the hope that a few people who love what they see will approach. Digital Marketing is such an amazing technique that can even tempt those audiences who never wanted to buy your product or service, but they still do.
Unlike traditional marketing, it helps you reach the targeted audience through various marketing channels such as Social Media Marketing, Search Engine Optimization (SEO), E-mail Marketing, Pay-Per-Click (PPC), etc.
Methods like Search Engine Optimization (SEO) helps you generate organic traffic on your website while Social Media Marketing and Pay-Per-Click (PPC) help you generate leads, increase engagement and likes on your social media channels. Since people do spend enough time on such platforms, it is uncomplicated to reach a targeted audience based on the preferences and the criteria you set.
2. Brand Image
Establishing a brand image in today’s era is challenging. Fewer are the chances that people will come to know about your brand, products or services without the assistance of Digital Marketing.
Digital Marketing helps you perpetually create your brand’s image in the minds of your prospective customers. To have an impeccable reputation, it is significant to do Digital Marketing effectively. ORM (Online Reputation Management) is one such technique that helps you maintain your brand’s reputation online.
3. Higher ROI
One of the tremendous advantages of Digital Marketing is its higher ROI [Return on Investment]. It is a platform for even small business owners to compete with large businesses and generate ROI as high as big brands.
Even a small level of investment in Digital Marketing has the potential to bring incredible results. Unlike other media, it is immediate and seamless. In comparison to conventional ways of marketing, businesses generate 300% more ROI with the help of Digital Marketing.
4. Connect Instantly with Customers
Earlier, marketers and brands had no good option to connect with their customers and have one-to-one interaction other than E-Mails and In-person meetings. Presently, the era of Digital & Internet Marketing caters to various powerful options that help you connect with your customers right away. Since you want to connect with your customers, you will need to make strenuous efforts to make your marketing campaign successful in the least budget.
Unlike conventional billboards where an ad was shown to every passerby, Digital Marketing allows you to offer interest-based ads to targeted customers. You can also notify all your customers about new products, services, and policies. Moreover, using Digital Marketing, you can greet your website visitors with the targeted offers. It helps in building customer loyalty that creates an extraordinary image in their eyes and thus, creates an intangible connection with your business.
5. Global Reach
The ability of the internet to providing immense exposure over a small period is stupendous. Therefore, even a small business has the opportunity to go global by keeping the right Digital Marketing strategies in place.
If you own a start-up or any business and willing to expand, then it’s wise to take your first step towards it. As the saying says “Done is better than perfect!”-Don’t wait for the perfect time, instead take actions now before you ruin your precious time and stick to your current place permanently.
Everything has its pros and cons, so does Digital Marketing. Let’s know some of the disadvantages of Digital Marketing to tackle it beforehand.
5 Disadvantages of Digital Marketing
1. Privacy and Security Issue
Privacy
When your business’ products and services go online, they become visible to everyone including your rivals. Thus, the strategies you opt for can be decoded by them using competitor analysis. This way, they can even come up with better forthcoming strategies that might put you back in the corner. Consequently, you need to anticipate all such challenges and work on them ahead of time.
Security
There are thousands of instances of websites getting hacked due to unpatched vulnerabilities. To prevent malicious attacks and stay safe from hackers, attackers, and crackers, you need to place a specialist to handle such tasks meticulously. Most assuredly, money begets money, thus, you cannot make it without investing in hiring a good specialist.
2. High Competition
Digital Marketing helps your business go global but that doesn’t imply that you will certainly get the desired results. Every other person is doing Digital Marketing like you are doing for your business. Therefore, you can have an idea of the huge competition out there.
To stand out from the crowd, you need to identify low competitive keywords and come up with some unique content, strategies, and offerings.
3. Complaints and Feedback
Positive feedbacks will attract new customers to your business. And, negative feedbacks do the vice-versa. It can be quite a challenging task to carry out effective customer service online.
4. Service and Maintenance Cost
As your business grows, service and maintenance costs also increase due to constantly evolving technologies and needs. The incurred cost for handling big businesses can be hefty.
5. Complexity
Digital Marketing can be cumbersome to handle. It asks you to resolve the issues as soon as it occurs. Procrastinating tasks pertaining to its errors can turn out to be disastrous for the whole business and its image.
You may also like: Advantages and Disadvantages of Social Media
Takeaway
In this world, nothing is perfect. It’s just your eyes that make some things look perfect. Then, why are you expecting Digital Marketing to come up with all positive traits? You’re a business person. You can manage it effectively and handle its challenges without any chaos. Observe all its advantages considering its disadvantages and go for expanding your business with full confidence.
Thank You 🙂